PLAN DE NEOCIOS (OMAR HERNANDEZ HERNANDEZ)

Business Plan – Course Description (Marketing Focus)

In today’s global, data-driven, and hypercompetitive market, marketing professionals are no longer evaluated only by creativity or campaigns—but by their ability to design, validate, and scale viable business models. This course equips marketing students with the strategic mindset and practical tools needed to transform ideas, products, and brands into structured, profitable, and sustainable businesses. Understanding business planning is now a core competency for marketers working in startups, corporations, agencies, and international markets.

Through a practical and industry-oriented approach, students will learn how marketing decisions connect directly to value creation, competitive advantage, customer acquisition, and financial performance. This course bridges the gap between marketing strategy and business execution, preparing future marketers to speak the language of executives, investors, and cross-functional teams.

Course Units (Overview)

  • Unit 1: Business Definition & Value Proposition
    Business concept, product definition, competitive advantages, target market, and corporate philosophy.

  • Unit 2: Market Analysis & Marketing Strategy
    Market research, customer segmentation, positioning, branding, and go-to-market strategy.

  • Unit 3: Operational & Organizational Structure
    Key processes, resources, team structure, and operational feasibility.

  • Unit 4: Financial & Strategic Viability
    Cost structure, pricing logic, basic financial projections, and strategic sustainability.

Why it matters for marketers:
Because great marketing does not sell products—it builds businesses.

About Teacher: 

Master's degree and specialist in technology project management and strategic management.

Expert in communication and organizational development. More than 15 years leading teams and initiatives in technology, higher education and business development.

https://www.linkedin.com/in/omareduardohh/